Gleijm & van der Waart called me up and asked me to help them come up with some alliterated titles for Dr van der Hoog's line of beauty masks.  It was great getting to see their cool office in Eindhoven and  brainstorm over female beauty rituals with creative director Maarten Boog.  To this day I can't pass an Etos without buying one of these for my girlfriends and nieces.