Scotch & Soda -copy
The top people at Scotch & Soda have a pretty good idea what they want to say and how they want to say it. What I do as a writer there is edit, elaborate and sometimes throw in my own ideas and suggestions. While I can't show you the copy I've written for them, I can tell you why I love writing for them. Scotch & Soda's ethos is all about getting out and finding beauty in the world. That beauty can be a trinket in a market, a song on a stranger's radio, or a one-of-a-kind sunset. When I write for them I end up researching random things like romantic poets, vintage skateboard brands and 20 different names for the color blue. What ever the assignment, I always leave their gorgeous building with a sense of wanderlust.