As a vegetarian, I was particularly pleased to get the assignment to come up with a way to show all the healthy benefits of Valess. Our idea was to start with a super athlete and reverse his actions to reveal what he eats that makes him so healthy and fit . My art director and I had to audition lots of gorgeous men for the part of the triathlete and we were really pleased with this actor and how beautifully he tackled all the physical scenes - take after take after take.  We even made him swim in the cold North Sea! Tim Oliehoek directed. 

What better product to advertise on a cow blanket than a schnitzel substitute like Valess.

and of course, we made a cow blanket sticker too.