IT professionals are in high demand, and every IT job offers the same thing: challenging work, diverse teams and a dynamic working environment. So, how could KLM make its IT department stand out in the crowded labour market?  Digitaal bureau, Kaliber to the rescue.

Kaliber did a phenomenal job creating a campaign that put KLM on the map as an IT employer. They bundled all the work in the field of technology, data and innovation and developed the KLM Tech & Data sub-brand and one central place where all work was collected: techdata.klm.com. I was brought in to help with the UK English copy.