This past summer, Daymakers invited me to support the Randstad 65 project as a copywriter. The assignment was to help bring Randstad’s 65-year milestone to life through a series of global activations, including a word game celebrating key strengths, personalized AI-generated songs, and a platform for colleagues to share their talents and stories.
It was an inspiring project that encouraged people to celebrate together across markets. The final experience connected 43,000 colleagues worldwide and turned a major milestone into something human, creative, and shared.